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Are Helix Mattresses Sold in Stores

Mattress Resources
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Helix Sleep, a well-known mattress brand, has made a name by offering personalized sleep solutions through a unique online experience. They gained popularity for their “Sleep Quiz,” which allows customers to input details about their sleep preferences and receive personalized mattress recommendations. As more people turn to online shopping for convenience, brands like Helix have emerged as key players in the mattress industry.

But the question remains: Are Helix mattresses sold in stores? While Helix mattresses are primarily sold online, there is more to this story than meets the eye. This article will explore the retail presence of Helix, how you can try their mattresses in person, the benefits of buying online, and what makes Helix mattresses stand out from the competition. Let’s delve into the details!

Best Helix Mattresses – Designed for Every Sleeper

FAST FACTS

  • Primarily Sold Online: Helix mattresses are mostly sold online but are available in select physical stores in the U.S.
  • Personalized Sleep Experience: Helix offers customized mattress recommendations through its Sleep Quiz, which considers sleep position, body type, and firmness preferences.
  • Limited In-Store Availability: Helix has partnered with a few high-end retailers and showrooms for in-person trials.
  • 100-Night Trial: Helix offers a risk-free 100-night trial to test the mattress at home with easy returns.
  • Cost Efficiency & Customization: The direct-to-consumer model allows for competitive pricing and a wide selection, with personalization being a core focus.

The Rise of Helix Sleep: A Brief Overview

Helix Sleep was founded in 2015 and quickly became known for its innovative, direct-to-consumer model. It sought to eliminate the traditional mattress store experience, which often involved high prices, limited options, and overwhelming sales tactics. Instead, Helix emphasized the ease of purchasing a mattress online and focused on personalized comfort.

The company’s mission revolves around providing customized sleep experiences for each individual. Through their Sleep Quiz, Helix helps customers identify their ideal mattress based on factors like sleep position, body type, and firmness preferences. This data-driven approach allows consumers to confidently choose a mattress tailored to their specific needs.

However, as convenient as online shopping is, many potential customers still want to try out a mattress in person before making a purchase. So, are Helix mattresses available in physical stores?

Are Helix Mattresses Sold in Physical Stores?

The simple answer is yes, but only in select locations. While Helix has built its reputation as a primarily online brand, it has made its mattresses available in a limited number of brick-and-mortar stores across the United States. This strategic move addresses the need for some consumers to test the mattresses before committing to a purchase.

Helix mattresses can be found in a few high-end retailers and showrooms that offer the brand’s products as part of a curated selection. These stores typically focus on providing luxury, personalized sleep solutions, making Helix a natural fit.

Where Can You Find Helix Mattresses In Stores?

Helix Sleep has partnered with a handful of retailers across the U.S. to offer their mattresses for in-store trials. The locations are limited, but they allow potential customers to experience the feel, quality, and comfort of the mattress before purchasing it online. Some well-known locations where you can find Helix mattresses include:

  • Huckberry: Helix mattresses are sold in select Huckberry retail stores. Huckberry is known for its curated collection of outdoor and home goods, and the inclusion of Helix mattresses highlights its focus on premium products.
  • Local Showrooms: Helix has partnered with local mattress retailers and showrooms in certain cities to display their products. These smaller, specialized stores often carry high-end sleep products and allow you to test various models.

Despite these retail locations, it’s important to note that Helix’s physical presence remains limited compared to traditional mattress brands with nationwide store chains. So, while some consumers may find a nearby store, many will not have the option to try Helix in person.

Why Helix Prioritizes Online Sales

Helix primarily emphasizes online sales over in-store availability because of its business model. The direct-to-consumer approach offers several benefits that have shaped the brand’s identity.

a) Cost Efficiency

Helix can eliminate the middleman and associated retail markup by selling directly to consumers. This allows them to offer high-quality, personalized mattresses at more competitive prices than traditional brands. Maintaining physical stores or partnering with many retailers would increase overhead costs, which would likely result in higher prices for the consumer.

b) Wider Selection

Selling online enables Helix to offer a broader selection of mattresses without the constraints of store shelf space. Physical stores often have limited floor space, which can restrict the number of products they can display. By contrast, Helix’s online store provides access to their entire range of mattresses, including the Helix Sunset, Midnight, and Luxe models.

c) Customization and Personalization

Helix’s Sleep Quiz is one of the key reasons for its success. It offers a level of personalization that is hard to replicate in physical stores. The quiz considers individual sleep preferences, and the algorithm recommends a specific mattress model based on these inputs. This personalized approach is at the heart of Helix’s brand identity, and it functions best in an online environment where data can be easily gathered and processed.

The Helix Sleep Quiz: An Online Solution to In-Person Testing

Helix’s Sleep Quiz has been a game-changer in the mattress industry. Trying a mattress in a store is essential for many people, as it allows them to test the firmness, feel, and overall comfort before purchasing. However, the Sleep Quiz provides an alternative that helps address these concerns.

The quiz asks customers a series of questions about their sleeping habits, including:

  • Preferred sleep position (side, back, stomach, or combination)
  • Desired mattress firmness (soft, medium, or firm)
  • Body type and weight
  • Any sleep issues, such as back pain or partner disturbance

Based on this information, Helix’s algorithm recommends a specific mattress model that meets the individual’s needs. While it can’t replicate the experience of lying on the mattress in a store, the quiz helps customers make informed decisions by narrowing down the options to a single, tailored choice.

Read Also: Best Time to Buy a Mattress

The 100-Night Trial: A Risk-Free Way to Test Helix Mattresses

One of the most significant advantages of purchasing a Helix mattress online is the generous 100-night trial period. This trial gives customers ample time to sleep on their new mattress and determine if it’s the right fit for them. Here’s how it works:

  • 100-Night Sleep Trial: Once you purchase a Helix mattress, you have 100 nights to sleep on it in your own home. This is far more generous than the few minutes you typically spend testing a mattress in a store. The extended trial period allows you to truly experience the mattress and how it affects your sleep over time.
  • Easy Returns: If, after the 100-night trial, you find that the mattress isn’t the right fit for you, Helix offers free returns and a full refund. This policy ensures that you’re not stuck with a mattress that doesn’t meet your expectations.
  • In-Home Comfort: Testing the mattress in your home gives you a more accurate sense of how it will perform in the long term in your actual sleeping environment rather than under showroom conditions.

For many people, this trial period provides peace of mind, knowing they can return the mattress if it doesn’t live up to their expectations. It eliminates much of the risk associated with purchasing a mattress online.

Helix’s Unique Selling Proposition: Customization and Comfort

Helix Sleep has positioned itself as a leader in the mattress industry through its unique selling proposition (USP) of customization and comfort. This approach is what sets Helix apart from traditional mattress brands and makes them a popular choice among online mattress shoppers.

a) Mattresses Tailored to Your Needs

With Helix’s Sleep Quiz, you’re not just choosing from a limited range of firmness options like soft, medium, or firm. Instead, Helix takes into account your sleep preferences and recommends a mattress designed specifically for your needs. This level of personalization is difficult to achieve in-store, where the number of available models may be limited.

b) A Mattress for Every Sleeper

Helix offers a wide range of mattress models to cater to different types of sleepers:

  • Helix Sunset Luxe: A soft mattress designed for side sleepers who prefer extra cushioning.

  • Helix Midnight Luxe: A medium-firm mattress ideal for combination sleepers who need support and comfort.
  • Helix Twilight Luxe: A firmer option for back and stomach sleepers requiring more support.

Additionally, Helix offers a Luxe line for those who want an extra layer of plushness and durability. These options ensure that every sleeper can find a mattress that meets their unique needs.

c) Materials and Construction

Helix mattresses use high-quality materials, including memory foam, pocketed coils, and cooling gel. The hybrid construction of foam and coils provides the perfect balance of comfort and support, while the cooling technology ensures a more comfortable sleep for those who tend to overheat.

FAQs About Are Helix Mattresses Sold in Stores?

Can I try a Helix mattress before buying it?

Yes, Helix mattresses are available in select showrooms across the U.S., but they are primarily sold online. You can check the Helix website for a list of locations where you can test the mattress in person.

What is the 100-night sleep trial?

Helix offers a 100-night sleep trial for all their mattresses, allowing you to try the mattress in your home. If you’re not satisfied, you can return it for a full refund.

Do Helix mattresses come with a warranty?

Yes, Helix mattresses come with a 10-15-year warranty, depending on the model. The warranty covers manufacturing defects and premature wear.

How are Helix mattresses delivered?

Helix mattresses are delivered directly to your home in a compressed, vacuum-sealed box. Delivery is typically free within the U.S., and setup is easy.

Are Helix mattresses customizable?

Yes, Helix offers personalized mattresses based on your sleep preferences. By taking their Sleep Quiz, you can find the perfect mattress that fits your firmness level, sleeping position, and other needs.

Conclusion: Helix Mattresses – Primarily Online, But with In-Person Options

In summary, while Helix mattresses are primarily sold online, there are a select number of retailers across the United States where you can test and purchase these mattresses in person. However, for most customers, the Helix experience is designed to be online. The Sleep Quiz offers a level of customization that is hard to replicate in stores, and the 100-night trial period provides a risk-free way to test the mattress in your home.

If you’re looking for a personalized sleep solution without the hassle of visiting multiple stores, Helix’s online shopping experience might be the perfect fit for you. But if you prefer to try a mattress before you buy, check out their select retail locations. Either way, Helix’s focus on comfort and customization makes them a standout choice in the world of mattresses.

Ultimately, whether you choose to buy online or visit a retailer, the most important thing is finding the mattress that provides you with the best possible night’s sleep – and Helix has plenty of options to help you do just that.

Christine Lapp is a full-time graduate student and part-time freelancer for Sleep Junkie. Since she was a little girl on the soccer field, Christine has had a love for sports, and she believes everybody should get up and get moving once a day. Now, she incorporates her love for exercise into her studies, pursuing a degree in exercise physiology. Christine understands that what you do during your waking hours has a direct impact on your night’s sleep. In our better sleep guides, she offers advice for developing healthy daytime habits to nurture a more peaceful slumber.

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